Designing a plan is the first step in any project.

You have to design your approach and do your research. In video production, this is called Pre-Production.

The Design or Pre-Production Phase includes everything from strategic to market analysis. It is the phase when the treatment is created and the details hammered out. It's everything from the decision to make a video until the cameras start to roll.

What HD format will you use? Will you hire talent or use an in-house spokesperson? Will you shoot on location or in the studio? There are a million choices that need to be made...a million reasons that require a professional team with the experience to know the ramifications of each choice.

We always start with a strategy session with our clients to clearly identify the purpose, audience and intent. This stage is critical to ensuring a successful product in the end. You can't just aim the camera and yell, "Action!" and expect quality results.

Video Solutions provides the following pre-production services:

• Brainstorming & Goal Analysis
• Strategic Planning & Assessment
• Market Analysis
• Communications & Brand Assessment
• Concept Development, Production Design, & Treatment
• Scriptwriting & Production Preparation
• Production Coordination & Scheduling
• Casting Talent & Hiring Crew
• Location Scouting & Permits
• Budget Development & Travel Arrangements

There are so many options in video that determine budget, timeline, crew, distribution, and the effectiveness of your video. You need a strategic plan that addresses your needs and covers all aspects of the project from concept through distribution. Our team is skilled in handling those details and providing guidance about options you may not have considered. To find out more, call us at 703.683.5305.