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How to Use Video

The video format puts your ideas into motion by enabling you to deliver a clear and compelling message 24 hours a day, seven days a week. Video is the best means of showing and telling - it demonstrates your ideas quickly, consistently and cost-effectively. Here are some examples of how you can use the power of video to complement your marketing and promotion efforts:

Marketing & Promotion

Enhance your image and focus your message to boost sales, promote products, create revenue sources, build membership and highlight achievements.
Create attention-getting trade show displays and direct mail promotions.

Applications\Users	Corporations	Associations / Non-profit	Government	Education/ School
Marketing	√	√	√	√
Membership/Recruitment	√	√	√	√
Presentations	√	√	√	√
Sales	√
Product Promotion	√		√
Direct Mail	√	√	√	√
Video Brochure	√	√	√	√
Fundraising/PACs	√	√		√
External Outreach/Gov't. Relations	√	√	√	√
Issue Awareness		√	√
Public Service Announcements		√	√
Video News Releases	√	√	√	√
Public Relations	√	√	√	√
Broadcast & Cable Commercials	√			√
Internet Broadcasting/Video on Demand	√	√	√	√

Return to: New to Video?

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How to Use Video

Marketing & Promotion

Applications\Users

Corporations

Associations / Non-profit

Government

Education/ School