Sometimes you have to go back in order to move forward. The best way to do this in video production is to analyze what has been done before. We call this a communications audit.
When we do audits for our clients, we review everything that has been produced or that is available in previous campaigns.
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How to Approach a Video Campaign for Maximum Effect
Video can be a powerful ally in marketing, promotions, sales and every other aspect of an organization, but it does require strategy to be effective.
Like any tactic in a communications plan, video has its own strengths and weaknesses.
Here is our best advice for creating an effective campaign:Read more ...
Content Marketing Challenges
Everyone struggles with finding the right way to manage content marketing for maximum results.
As technology shifts and consumers become more media savvy, the market shifts and so do the challenges. Just a few years ago, blogging was the way to go. Now video is the king. But how do you stay on top of it all?
Stick with the professionals. It’s what we do.
Also learn what you can, which is what our blog is about—educating our clients about the pitfalls and opportunities in video.
To that end, here are our Top Content Marketing Challenges:Read more ...